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Publix Case EssayThis list of items changes from region to region and even from computer storage to terminus. The items on the theft-pr mavin list are locked up for safe keeping. It is essential that Publix continue to take the necessary actions to close out the likelihood of theft. While a company cannot prevent all attempts of theft, it can certainly do its repayable diligence to ensure that the number of cases of theft is minimized. Additionally, Publix employees play a major role in cut down the amount of legal costs the company incurs. All employees are expected to work to ensure store safety on a consistent basis. By being proactive with these types of training programs and locking away commonly stolen merchandise, Publix is lessening the amount of time and money it spends on legal issues. Economic Factors With the recent downswing in the economy, many customers are now looking for the lowest price retailer to purchase from. Publix has construct its brand based mostl y on the quality of products and the shopping experience, not the lowest price.Retailers that consumers generally represent to low prices include Wal-Mart and bulk buying retailers like Costco and Sams Club. With that in mind, in times like these, Publix seems to be at a major disadvantage. Publix understands that there is strong competition in the supermarket industry(Weinstein, pg 272). Publix, like many other grocery chains, is having a difficult time competing with low cost supercenters. Even in a recession, the average out American consumer is still spending a large portion of their income on food. Although U. S. food spending is on the rise, supermarkets are not capturing their fair share (Weinstein, pg 274). Consequently, Publix has to now change the consumer focus on price to one of survey. Publixs goal is to make every customer feel personally valued in such a way that they see themselves as one in a million(Weinstein, pg 269). If Publix is able to continue to different iate its products value for the consumer, it may be able to convert the supercenter shopper into a loyal customer. Social/ Cultural Factors At Publix, everything revolves approximately pleasing the customer, which is why it has enjoyed much of the success it has had since the 1930s(Weinstein, pg 269). Superior customer value and quality of products are cornerstones in the Publix culture. Publix depends on the fact that a more educated consumer is willing to pay a slightly higher(prenominal) price for great service. The average Publix customer is well-educated and lives within a 5 mile gas constant of the store in which they shop. Publix understands that it is far easier to maintain a current customer than to attract a freshly one.Thus, Publix associates are also encouraged to use their daily observations, customer feedback, survey evaluation, and other data to improve their jobs, transgress serve their customers, and make Publix a better place where shopping is a pleasure(Weinst ein, pg 280). Technological Factors An industry have revealed that by 2007, about 20 million planetary houses in the United States will purchase groceries, food, and other household items onlineHowever, to date, none of the major grocery chains have mastered the online arena(Weinstein, pg 281).Publix is working towards how to profitably master implementing the proficient processes that its customer is demanding. In an attempt to enter the online grocery market, Publix launched PublixDirect in 2001. This service came to an end in 2003 patronage all the proper planning that went into its conception. It is imperative that Publix finds a way to control its costs in an effort to compete with the few successful online grocers that currently dominate the market.