Author Main Goal ACT English Questions

Author Main Goal ACT English Questions SAT / ACT Prep Online Guides and Tips Generally, ACT English tests two things: grammar and reading comprehension. Author main goal is a specific type of reading comprehension question that appears frequently on the ACT. Having a systematic approach to correctly answer these questions will boost your score and help you maximize your limited time to complete the ACT English section. Read this article for a thorough explanation of and guidance on how to figure out author main goal questions. In this post, I'll do the following: Define author main goal questions. Provide example questions from actual ACTs. Explain the process to answer specific author main goal questions. Provide general strategies for answering author main goal questions. General Construction of Author Main Goal Questions Author main goal questions are all presented in the same way, displayed bleow. Knowing the type of question you are being asked will help you to be able to answer it. Suppose the writer had intended to write an essay about (something). Would this essay fulfill that goal? A. Yes, because... B. Yes, because... C. No, because... D. No, because... As you can see, these questionsrequire you to understand the main idea of the passage. To answer them, you first have to determine if the main idea matches the intended main idea that's presented in the question. Then, you have to determine why the passage fulfills the author's intended purpose or why it doesn't. Now, let's take a look at specific author main goal questions from actual ACTs. Real Examples of Author Main Goal Questions Here are examples of three different author main goal questions from the ACT English section. You'll notice that all of the questions have the same construction. Example #1: Example #2: Example #3: Now that you can recognize an author main goal question, I'll teach you the process to correctly answer any author main goal question you may encounter on the ACT. The arrow should be pointing down. Strategy for Answering Author Main Goal Questions On the ACT English section, always save the main idea questions for last. After doing the other questions, you should be able to more quickly determine the main idea and have a better sense of what the passage is about. Luckily, these questions are normally at the end of a passage's set of questions. Remember that time is precious on this test, so we want to make sure that we have a strategy for approaching these questions that will be as efficient as possible. I believe that following these steps will help you maximize your time and arrive at the correct answer. Step #1: Determine the Main Idea So, how do you determine the main idea? Well, you should not reread the entire passage. Doing so will take way too much time, and it isn't necessary. If you're unsure about the main ideawhen you begin to tackle an author main goal question I recommend usingthe following strategiesto quickly and efficiently identifyit: Look at the Title The title often gives an indication about the scope or focus of the passage, allowing you to more easily determine the main idea. In Example #1 from above, the title is "An American Griot". Therefore, we know the focus will be on a griot from America. The passage defines a griot so we can incorporate that information in determining the main idea. Sentence #6 in the passage from the first example question provides the definition of a griot: Indeed, she identifies strongly with the griots of West Africa- those village storytellers where they use songs, poems, and narration to help preserve and transmit culture and history. So, based on the title,we know that the passage is about an American storyteller. However, what should you do if you're still unsure about the main idea? If the Title Doesn't Give You the Main Idea, Reread the First Few Sentences of the Passage Here are the first couple of sentences from Example #1: [1] When storyteller Mary Carter Smith practices her art and everybody listens. [2] Wearing a brightly colored African dress, a large turban, and bracelets, the seventy-eight-year-old Smith seems to inhabit each of the different characters she describes. Given these two sentences and the title, we know that the passage is about an American woman named Mary Carter Smith who does a specific type of storytelling. In very rare instances, you may have to read more if you're still unsure of the main idea. Main ideas can also be found in the concluding paragraph or in the introductory sentences of other paragraphs. Remember, though, that you want to find the main idea of the whole passage. Just because something is mentioned in the passage doesn’t make it the main idea. After identifying the main idea, this is the next step: Step #2: Look at the Question Again Here's our question from Example #1: At this point we know the main idea and can use that information to answer the question. Identifying the main idea enables you to very quickly answer the first part of the question. Step #3: Start With Just the Yes or No Portion of the Question In our example, if we know that the focus of the essay is on Mary Carter Smith, who does a specific type of storytelling, would the essay fulfill a goal of focusing on the various ways that storytelling influences community values? No. Even though the ways that storytelling influences community values can be part of this essay, that’s not the focus. The focus is on Mary Carter Smith. After correctly answering the first part of the question, you have at least a 50% chance of getting the question right. Step #4: Eliminate the Two Choices that State â€Å"Yes† if You Know the Answer is â€Å"No," and Vice Versa In our example, we can immediately get rid of A and B. Now we're left with only two answer choices. All we have to do is determine why the passage doesn't fulfill the author's intended goal. Step #5: In Your Own Words, State Why "Yes" or Why "No" I would say that this essay wouldn't fulfill the goal of focusing on ways that storytelling influences community values because it focuses on Mary Carter Smith and her storytelling. Now that we have a reason, we can select the answer to the question. Step #6: Pick the Answer Choice That Most Closely Matches Your Reasoning Answer choice D most closely matches our reasoning. It's the only â€Å"No† answer choice that mentions that the essay focuses on a specific person, Mary Carter Smith, and her storytelling. While this may seem like a lot of steps, this whole process should take less than a minute, and these main idea questions typically take longer to answer than the sentence/paragraph reference questions in ACT English. Let's go through this process again with another author main goal question from an actual ACT. Unlocking the mystery of author main goal questions Another Actual ACT Example This is a real question from a real ACT. Check it out. First, we'll determine the main idea. The title of the passage is "Notes From Underground". From the title, we do know that the focus is about something underground. However, the title tells us little else, so we'll have to read the first couple of sentences. Here they are: A lot of people hate to ride the New York City subways, but I love them because I like to get places fast. A musician balancing a cello case, two Buddhist monks in saffron robes, and a group of stockbrokers in crisp, charcoal gray suits get on at Wall Street. Just from the first two sentences we know that the narrator loves the subway because it’s fast and there are many different types of people who ride it. After answering the other non-main idea questions, you would have probably noticed that the paragraphs are about the various people the narrator encounters on the subway. There's no mention of how economical the subway is in the introductory paragraph, so the focus is not that the subway is New York City’s most economical means of public transportation. Therefore, the answer is â€Å"no." Immediately, we can get rid of A and B. In our own words, the passage isn't about the subway being the most economical means of public transportation because it focuses on the author’s description of the many types of passengers on the subway and his encounters with them. Finally, we'll look at C and D to determine which answer choice most closely matches our own reasoning. Answer choice D is definitely incorrect. From the title and the first couple of sentences, we know that author is focusing on subways. Answer choice C matches our reasoning and is the correct answer. Let's review the process for answering author main goal questions. Quick Review of General Strategies for Author Main Goal Questions #1: Determine the Main Idea #2: Use the Title and the First Couple of Sentences to Determine the Main Idea #3: Answer "Yes" or "No" First #4: Eliminate the Two "Yes" or "No" Answers #5: Provide Your Own Reason for "Yes" or "No" #6: Pick the Answer Choice that Most Closely Matches Your Own Reasoning At this point, you should be much more comfortable with author main goal questions and one step closer to total ACT domination! What's Next? If you want to learn about another type of reading comprehension question on the ACT English section, check out this post on author technique. Also, as you continue your preparation for the ACT, you most definitely want to read these articles on the best ACT prep books and learn from a perfect scorer about how to get a perfect score on the ACT. Want to improve your ACT score by 4 points? Check out our best-in-class online ACT prep program. We guarantee your money back if you don't improve your ACT score by 4 points or more. Our program is entirely online, and it customizes what you study to your strengths and weaknesses. If you liked this English lesson, you'll love our program.Along with more detailed lessons, you'll get thousands ofpractice problems organized by individual skills so you learn most effectively. We'll also give you a step-by-step program to follow so you'll never be confused about what to study next. Check out our 5-day free trial:

Caddy and Benjys Metamorphosis Essays

Caddy and Benjys Metamorphosis Essays Caddy and Benjys Metamorphosis Essay Caddy and Benjys Metamorphosis Essay Essay Topic: The Metamorphosis The Sound and the Fury Change is perhaps the most inevitable experience human beings can live through. By means of his novel The Sound and the Fury, William Faulkner creates a microcosm of the Southern Aristocratic Society of post Civil War America by constructing the county of Yoknapatawpha. Faulkner represents archetypes of southern aristocratic figures and through them experiences change by means of the decay and corruption of the southern moral code these figures have once aggressively believed in. In the first section, change is evident in different proportions through Benjys induction to alcohol and his alcoholic experience and through Caddys physical image change portrayed by means of her wearing a dress and how this leads to a lack of tree smell recognized by Benjy and that solemnly in these pages can prove to be important to Benjy. Particularly on pages 40 and 41 of the first part of this novel, through the use of flashbacks, a clear naivetà ¯Ã‚ ¿Ã‚ ½ motif and sensory diction, Faulkner demonstrates a slight corruption and change of Benjy and Caddy through Benjys narration. Faulkners first literary technique choice when choosing to establish change in the characters of Benjy and Caddy is flashbacks. By utilizing this device, he allows himself to showcase different scenarios in which change is also occurring, in this case a negative change of decay and corruption, and hence strengthen the readers interpretation of the significance of this change. The use of this literary technique becomes most evident when Faulkner suddenly turns from and I couldnt smell trees anymore and I began to cry, a scene in which he is describing Benjys introduction to alcohol by TP when Benjy through crying demonstrates to the reader he is unhappy and/or unsatisfied with something. From and I began to cry, Faulkner in italics skips to another moment in Benjys life, evident to the lack of connection to the former scene. In this new scene that begins with Benjy, Caddy said, Benjy. Caddy is the character experiencing change when she dresses herself differently and is reprimanded by her brothers. The evident change of scenes through flashbacks allows Faulkner to present various cases of the same problem and/or event and through this strengthen the readers interpretation. He could have chose to do this through different manners but with the use of flashbacks, he lacks the formality of commencing a new paragraph and having to include context and any other information since he just initiates his new idea as seen. Faulkner, in this same passage, develops change through the motif of naivetà ¯Ã‚ ¿Ã‚ ½ as he molds this change into a negative connotation. Using the innate ingenuity of humans, he shows how his characters in situations that differ in magnitude lose this condition. He begins expanding on this motif with Benjy and how he together with TP experiences a drinking episode. In this drinking episode, Benjy states that he begins making a sound and by solely stating It made the sound, by making the sound and throat made a sound, he proves himself unaware of the situation he is undergoing and hence nave to it. To all who have some knowledge of drinking can easily deduct that Benjy has the hiccups from all the drinking he has been through but since he is inexperienced he shows himself oblivious. This shows a signification of Benjy from being non-alcoholic to alcoholic, a behavioral change. Caddy also experiences change as she chooses to dress up by wearing a dress and is reprimanded by Jason with the comment You think youre grown up, dont you. You think youre better than anybody else, dont you. Prissy. Jasons comment tells the reader that Caddy wearing a dress is out of habit and unusual therefore a change in her life. Caddys change and Jasons reaction shows the naivetà ¯Ã‚ ¿Ã‚ ½ of Jason towards the natural tendency of life of developing A very predominant technique in this section is the notable presence of diction directly related to the senses. Benjys connection to his senses is evident in this section as he hears sound, feels sound, smells trees and sees the effects of alcohol on T.P. Perhaps Faulkners greatest narration of change happens through Benjy who clearly cannot interpret his surroundings or happenings in his body like when it starts making a sound he cannot identify or comprehend. Through hearing a sound and feeling it at the same time, both garnered through the senses he is able to notice change. As he sees Caddy and smells her noticing he couldnt smell trees anymore change is once more perceptible and once more gained through his senses. It is through Benjys senses together with his inability to interpret them in this section that Faulkner implicitly develops a negative change in his characters. Although Yoknapatawpha may only be an imaginary representation of a Southern reality, the universal theme of change is present. Faulkner in this section of the novel is able to stress change through many techniques, the most predominant being flashbacks, the motif of naivetà ¯Ã‚ ¿Ã‚ ½ and his diction. Through two characters, Benjy and Caddy, he is able to show that the innate nature of characters suffers influence and inevitably change as does Benjy and Caddy in this passage. Change is truly the most inevitable experience humans beings face.

What role do the concepts of virtu and fortuna play in Machiavellis Essay

What role do the concepts of virtu and fortuna play in Machiavellis political thought - Essay Example The essentialness of leadership is actualized when a balanced state or jurisdiction is achieved.Leadership,perhaps,is the oldest form of responsibility bestowed upon the people.Biblically,there were Adam and Eve as â€Å"stewards† of Creation,while history speaks of ancient tribes with their respective leaders as earliest evidence of organized states. In the 1500’s, an Italian of noble ancestors rose to be in line with the rulers of his time. He is Niccolo Machiavelli, whose The Prince envisioned a leader in its perfect form in terms of success of ruling. Machiavellian thought undermines the modern political philosophy which basically governs the constitution of most powerful nations. Specifically the twin concept of Virtu and Fortuna, Machiavelli’s principle was born out of the nation’s tormented political situation. The concepts presented in his book The Prince owe much to virtu and fortuna as main foundations of Machiavelli’s political thought. I taly in the time of Niccolo Machiavelli Persistence against the Italian monarchy would describe the end of life for most Italians. Europe, during the dusk of the Middle Ages and the dawn of the Renaissance is a place of real-life nightmare. If there is one good thing about the oppression of Italians, it is the blossoming of ideologies inspired by the severity of social and political assault. . However, this was shortly after the Medici family has regained control of Florence. On May 3, 1469, Niccolo Machiavelli was born in Florence, Italy. Unlike the unfortunate Italians in his time, he was born in a family of nobility and political position, which made him unlikely to experience the uneven treatment of the poor in most Italian communities--although the Italian awakening is a better time for Italy. However when the Medici had gone out to regain power, Machiavelli’s political position consequently diminished when he was accused of tyranny and betrayal of the oligarchical gover nment. â€Å"Machiavelli was a direct victim of regime change† (â€Å"Niccolo Machiavelli,† n.d.) and that the only chance of him to survive was the steadfast opinions regarding Florentine princedom. He made several attempts of reviving his place in the government which resulted to his most notable work, II Princepe (The Prince). The book is a collection of â€Å"critiques of traditional moral norms and ideologies† (The European, 2010). It has been said that the book is a form of persuasion to prove the Medicis that he values loyalty and service to the present government. Much appreciated by Lorenzo de Medici, he gained partial reconciliation with the government. The Prince (An Overview) The highlights of Machiavelli’s thought are its complexity and looking beyond the values of norms and its role in the ruling of a kingdom. Viroli (1998) wrote that the Machiavelli contains a significant aspect of â€Å"spiritual narrowness,† that life is constantly governed by reasons, and objectivity towards any subject is the key to the strength of public governance. Politics’ austerity towards the issue of infallible loyalty during the Medici regime may one that drove Machiavelli to think the way he did in times when he realized that his status would become a sinking ship. Although written in a traditional style of â€Å"mirror of prices† genre, the book teaches a different pattern of didacticism which other critiques of his time regard as inappropriate or in the worst case, immoral. According to Kniatt and Johnson (2007), The Prince contains three aspects in which the principles are tightly knitted together. They believe that the book holds the faces of sarcasm, double entendres and Science. Sarcasm is an important element used by Machiavelli in delivering his sentiments and criticisms in the government he was in. The terms â€Å"part reconciliation with the government† may imply that Machiavelli discovered certain ir regularities in the Medici regime. Knowing not of ways on how to directly criticize, he used

American teens and violent video games Research Paper

American teens and violent video games - Research Paper Example Accumulated evidence pointed that there was a â€Å"causal connection between media violence and aggressive behavior in some children† (Smith and Donnerstein). With the evolution of technology, the rise of the video game industry had given rise to a new form of entertainment that quickly became one of the favorite activities of children in the United States. Uninfluenced from economical distraught and recession, the annual income has increased over the years, with sales that amount to $16.6 billion in 2011 (fig.1).The target group of the industry included individuals ranging from various age groups, with teenagers being the one of the most prominent with surveys showing that â€Å"99% of boys and 94 of girls play video games†(Lenhart et al.). With the first appearance of video games, violence was almost always present, with the most notable example being Death Race 2000, a car racing game which involved running over spectators to collect points (Kent). Shorty after the release of the game in 1976, the uproar and protests by consumers led to the removal of the product from the shelves. The realistic nature of the game and the human-like forms that were depicted being killed in the game were the main concerns of the protesters. Other controversies created during that era included â€Å"Wolfenstein 3D†, which featured Nazi symbolism and violent shootings and the subsequent â€Å"Street Fighter† and â€Å"Mortal Kombat† franchises, featuring one-on-one fights and gory graphic sequences (Carnagey and Anderson). Violence in video games, as with violence in media, had been connected to detrimental effects on children and adolescents. With the appearance of the first violent videogame, media directly connected it with teen violence and murder instances. However since then, various correlation and observation studies have produced ambiguous and different results that either confirm or disprove the connection between violence in video g ames and aggressive behavior and violence in teenagers. This review will analyze the concept of violence portrayed in video games, the various aspects that are affected in teenagers, evaluate proposed solutions and suggest resolutions to alleviate those effects. Figure 1. Computer and video game sales from 2000 to 2011 (NPD) 2. Violence in Video Games The evolution of videogame technologies and graphics has differentiated the depiction of violence vastly from the original, with more realistic graphics and gore. The realistic turnpoint in the violence philosophy, was the fact that in Wolfestein 3D, enemies shot by the player fell and bled on the floor rather than disappear like in previous shooting games, clearly stating the shock value that granted the game popular and later banned (Kent). In 1993, with the release of Doom, the next major first-person shooter, new features were included such as players hunting and killing each other as well as more blood and gore. Modern-day violenc e in video games is distinguished in heroic violence and senseless violence. Games depicting heroic violence represent killing in the context of heroic narratives, obscuring the moral dimension of violence. These morally simplistic games present any actions taken by the player as justified and praiseworthy. The vast majority of these games are set during the World War II, one of the least morally objectionable wars in the modern history. The most prominent

Internet business Essay Example | Topics and Well Written Essays - 3250 words

Internet business - Essay Example This instant connectivity has not been lost on business. As quickly as consumers are buying personal computers and accessing the Internet through modems or cable boxes, businesses are building and implementing web sites on the Internet, sensing the great potential in sales, advertising, and customer service. For some businesses, using the Internet is not just an extension ÃŽ ¿f their normal business, it is a matter ÃŽ ¿f survival. Without a web site, many businesses would not able to compete within their marketplace. However, in the frenzy to secure a "presence" on the Net, many businesses have not properly evaluated the risks they face when expanding activities to the Internet. Some businesses simply have not considered whether this new sales and advertising "tool" creates new exposures for them. Others have regarded their activity on the Internet to be merely an extension ÃŽ ¿f their normal functions, creating no new risks for them. Unfortunately, this mindset could lead to major uncovered losses for businesses. Somewhat in the same manner, insurance professionals have not thoroughly examined the exposures created by doing business on the Internet. There has been little review ÃŽ ¿f existing policies to determine if they provide adequate coverage for Internet sales or advertising, and not much has been done to identify any "new" or "unique" risks that have originated with e-commerce. This truly is the information age, and one ÃŽ ¿f the easiest sources ÃŽ ¿f information to access is the Internet. Everyone seems to be headed for the Internet in one way or another. It has become a primary vehicle for communication, replacing the telephone, regular mail service, as the way to communicate effectively in business and personal life. Business has flocked to the Internet for several reasons. Some 'f these are the same reasons that have driven the general public to the Internet--ease 'f communication and the ability to get information and conduct research quickly and efficiently from the comfort 'f one's office or home. But business also recognizes the huge potential the Internet provides for advertising, sales, and cost reduction--driving more dollars to the bottom line. The objective 'f this article is to evaluate the risks businesses face by using the Internet in sales, advertising, and other online activities. These risks will then be analyzed in view 'f several standard commercial insurance policies: ISO's Building and Personal Property Coverage Form (CP 00 10 06 95(*)), the Business Income (and Extra Expense) Coverage Form (CP 00 30 06 95*), and the Commercial General Liability Policy (CG 00 01 01 96(*)). The analysis will review the perceived exposures 'f a business with a web site to determine whether these standard coverage forms protect the business from anticipated losses. The analysis will identify exposures that do not appear to be covered under these forms. In particular, the analysis will attempt to identify risks unique to the Internet. This article will

From the Farm, Inc Marketing Plan Essay Example for Free

From the Farm, Inc Marketing Plan Essay The purpose of this paper is to determine how to drive more sales to From the Farm’s website as well as increase overall brand awareness through the use of targeted marketing and advertising programs and also to gain a deeper insight of prospective customers which can assist in forming target market segments and creating targeted marketing and advertising programs that cater to those segments. Furthermore, we need to determine how to remain cost-effective with these proposed improvements to the marketing programs. Being a small e-commerce startup with limited funds and personnel, FTF has struggled for over four years to create effective marketing programs and have seen very little positive impact of their past marketing efforts. The lack of an effective marketing strategy which includes targeted advertising has led to increased and somewhat unnecessary marketing costs because several of the marketing campaigns are built on the premise of â€Å"testing it out† and seeing what kind of response it gets. The implementation of targeted marketing and advertising programs can not only increase From the Farm’s sales revenue, but also be more cost-effective since the campaigns are targeted and relevant to their audience. In addition, an improved digital marketing strategy can help FromTheFarm. com improve their overall market positioning due to the fact that they will gain a better understanding of their customers through the data that is collected and thus enable them to build a more effect online marketing strategy. Furthermore, this enhanced insight of their customers can also enable them to improve their product development and product offerings on their website. All of these things combined can definitely contribute to growing their sales revenue and more importantly, by having targeted marketing and advertising programs, they can ensure that every dollar spent is not a dollar wasted. Company Background From The Farm, Inc. (FTF) is a privately-owned e-commerce company headquartered in Stockton, California which specializes in the sales and home delivery of gourmet and organic foods and produce. FTF was founded in 2008 with the purpose and intent of becoming â€Å"America’s Online Farmer’s Market†. According to a report done by the United States Department of Agriculture (USDA), farmers only earned an average of $0. 16 for every dollar spent on the food they produced (Canning, 2011). FTF’s mission is to provide an online marketplace which connects customers with American Family farms by offering farm-fresh products and other specialty food items delivered straight to their door. By allowing customer to purchase directly from the farmer though the website, they cut out the middle man, and therefore give customers the opportunity to taste and experience what truly fresh food and produce tastes like while also supporting the success and livelihood of hard-working farmers all over the county. FromTheFarm. com is currently funded by its parent company, Onions, Etc. , one of the largest onion distributors in the United States. Currently, FTF only has two full-time employees – the Chief Marketing Officer (CMO)/General Manager and a Marketing Specialist – in addition to the Founder/CEO, one marketing intern, and one contract-based Marketing/PR Consultant. Any other tasks with regards to finance and accounting are handled by Onions, Etc. personnel and all IT related tasks are outsourced to an outside IT firm and web design firm. FTF has undergone major organizational changes in the past twelve months, in an effort to restructure the marketing team with the intention of implementing an improved marketing strategy in order to grow sales and increase brand awareness. Due to limited funds and personnel, FTF has struggled to create an effective targeted marketing and advertising strategy and as a result have not seen much growth since being founded in 2008. 1. 0 Market Summary and Target Audience Being that From the Farm is a small, family-owned company they do not have the financial strength that other larger food retailers have; however they still have a tremendous opportunity to capture the market being that the food e-commerce market has yet to be penetrated. According to a recent report by eMarketer, as of 2012, U. S. -commerce sales have grown to $224. 2 billion and are expected to grow to $361. 9 billion by 2016. Currently, online food and beverage sales is the smallest U. S. e-commerce category, however, this segment reached sales of $5. 09 billion and experienced a 17% growth in 2012 (eMarketer, 2012). Another report by Nielsen indicates that the sales rate for consumer packaged goods online is expected to reach $25 billion by 2014. This t rending growth can be attributed to the fact that more and more consumers are beginning to do their grocery shopping online (Nielsen, 2011). FTF can definitely capitalize on this emerging trend since the online grocery shopping experience is primarily fueled by a needs-driven experience since there are a greater variety of options available online. In addition, e-commerce allows for smaller companies such as FTF to compete against â€Å"Big Brand† companies since the big brand physical advantages become nonexistent and opens up the opportunity to create a niche brand for customers who prefer to buy their food and groceries online. With a creative and effectively targeted market program, FTF can reach a significant amount of customers online and leverage unique and exclusive products such as tropical fruits, figs, Piedmontese beef, and fresh cherries to capture these customers. There is a huge opportunity to capitalize on the available internet marketing technologies being that there is so much data available through these marketing channels and the fact that many consumers are turning to e-commerce to purchase goods. According to a recent Digital Marketing Report by eMarketer, â€Å"88. % of US internet users ages 14 and up will browse or research products online in 2012, an 83. 9% of that group will make at least one purchase via the web during that year† (Peart, Utreras, Wang, 2011). Target Market Since From the Farm is a food e-commerce company, it is easy to assume that this website and its products can appeal to the masses. There is a large assortment of foods from fresh fruit and produce includin g exotic tropical fruits to certified organic meats to an array of desserts which means that FTF has something to offer every kind of customer. FTF’s customers will consist of individuals who are 25 years old and up and have a wide range of preferences when it comes to food, whether it may be parents looking for healthy foods for their kids or health conscious individuals who prefer organic and gluten-free products or chefs and restaurant owners that need to order in bulk, From the Farm can accommodate a very diverse set of needs. Nonetheless, From the Farm’s products aren’t just for those who want to purchase these items for personal consumption because From the Farm also offers products that can be sent as gifts. As stated previously, From the Farm’s customer base is diverse since it consists of individuals with varying needs and preferences when it comes to food selections. The primary market that FTF will target is the online grocery shopper market. The profile of typical online shoppers is as follows: single or dual-income households with no children and are technically savvy, affluent, and time poor. This group consists of early adopters of new technology and is heavy internet users who regularly purchase goods online. Convenience is a main factor for this group and they have little to no concern about product price or delivery charges. The other major category within this market is families with young children. Similar to the previously discussed category, this category includes single parents, dual-income households, middle-income and above average-earning households. The key differentiator is that this category has one or more children, typically with at least one child under the age of five years old. This group consists of adults in their late 20s to 40s. The individuals in this category turn to online grocery shopping because it saves them time, is less hectic, and overall more convenient in nature. Other categories include college students and military families who are not located close to a standard-size store or who wish to purchase products found only in their home regions. In addition, the elderly, disabled and those individuals who find it difficult to get out of the house make up a significant share of online grocery shoppers. As such, the share of senior citizens and disabled individuals has grown over the past five years and is expected to continue growing in the future. Furthermore, online grocery shoppers are more than twice as likely as the average internet user to go online to read and post product reviews, download coupons and search for recipes, according to a study by the Nielsen Company from September 2009 (Panteva, 2012).

self :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Self-esteem, according to Introduction to Psychology by Dennis Coon, is defined as regarding oneself as a worthwhile person or a positive evaluation of oneself1. This study focuses on the examination of African American adolescent self-esteem based on the independent variables of parental marital status, income, and family structure. Is it possible that these variables could affect a confidence that is supposed to come from oneself? According to Mandara and Murray, these variables greatly affect the self-esteem in African American boys and girls in different but significant ways.   Ã‚  Ã‚  Ã‚  Ã‚  It was important for me to choose an article that I could relate with and also that interested me. I found this article to have both these qualities and also be the most accurate with several tables and outside references to make it as comprehensive as it could be. I found the material easy to read and understand as well. It also stood out because it was narrowly focused on a specific topic with specific factors. I found other articles that were so broad, I could hardly imagine them having accurate results. Once I chose this topic, the articles available to me were few and far between, which I feel is too bad because it is an important topic and before we can begin helping those adolescents who are lacking self-esteem, we must first find out where the problem originates. Having grown up in a single parent, middle class income family and being the oldest of two children, I feel that I can now understand why I sometimes felt inadequate with myself. The unspoken pressure to make my mom proud and be a â€Å"good† big sister created this inadequacy. This study definitely helped me understand this pressure and proved that unlike my thought at the time, I was not the only teenager going through this enormous drop in self-esteem. Mandura and Murray predicted four outcomes based on the three perspectives formed by Amato & Keith (1991) and Heiss (1996) 2; the family structure, the family income and the family functioning perspectives. First, that the self-esteem of boys not girls would be affected by their parents’ marital status. Second, that both genders would have higher quality of family functioning than single parent households. The third prediction concluded that the effects of marital status on self-esteem would be less if family income was statistically matched with other families. The last hypothesis predicted that family functioning had a greater effect on self-esteem than family structure.